Premier Partnership Develops Eye Care for Infants and Preschoolers

Fisher-Price® announced today a new licensing partnership with Greattech Vision to produce a line of high quality sunglasses for infants and toddlers. Launching at retail in Spring 2007, the two companies will offer two collections of Fisher-Price®-branded sunglasses: Animals of the Rainforest and Little People®. Each collection is designed to specifically meet the sun protection needs of two age groups: Infant/Toddler (0-3 years) and Toddler (2 1/2 - 5 years).

Each pair of sunglasses features Kid-Tuff™ technology including scratch and shatter resistant polycarbonate lenses, 100% UVA & UVB protection, durable, lightweight tech-nylon frames and a snug, comfort, rubber temple-fit. The new eye care line will be available beginning March 2007 at Wal-Mart for an estimated retail price of $6.97 each.

"Today's kids spend a great deal of time outdoors and we are excited to partner with Greattech Vision to create a top quality and extremely fun line of Fisher-Price branded sunglasses," said Lesley Levenson, Vice President of Fisher-Price® Consumer Products. "We are proud to give this line of sunglasses the Fisher-Price seal of quality - marking the highest standards in the infant and preschool market."

"We're ecstatic about the opportunity to build a leading sunglass franchise with Fisher-Price® the world's No. 1 infant and preschool toy brand," said Brian P. Hagerty, Director of Sales & Marketing at Greattech. Our goal is to help lead the way to healthier outdoor play. The introduction of Fisher-Price ® Sunwear provides parents with the ideal choice for Smart Sun Protection™ for their little ones. All Fisher-Price® patented sunglass designs combine advanced technology with the excitement of the popular characters and decorative, colorful graphics that reflect the Fisher-Price® trademark look."

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Posted: 03/13/2007  Popularity: 182