EL SEGUNDO, Calif.--(BUSINESS WIRE)--Barbie®, the No. 1 doll property in the U.S.1, flies onto the small screen and store shelves this spring with the all-new release of Mattel Entertainment’s made-for-DVD “Barbie™ Fairytopia™”-themed movie “Magic of the Rainbow™.” Released today on DVD by Universal Studios Home Entertainment, “Barbie™ Fairytopia™: Magic of the Rainbow™” marks the tenth title in the hugely successful Barbie™ movie franchise, which has collectively sold more than 37 million units worldwide2 of its chart-topping entertainment.

Supported by a full suite of innovative and interactive dolls, accessories, playsets and lifestyle products, the animated movie casts Barbie™ as the beloved flower fairy Elina™ in the most colorful and beautiful story yet. An adventure full of fun, fantasy and friendship, “Barbie™ Fairytopia™: Magic of the Rainbow™” follows every little girl’s favorite fairy Elina™ as she discovers the secrets of the mysterious Crystal Palace. There, she meets the other fairy apprentices and learns that together they are strong enough to magically create the first rainbow of the season. The third Barbie™ adventure set in the luminously magical world of Fairytopia™, “Barbie™ Fairytopia™: Magic of the Rainbow™” is a shimmering blend of music, dance, color and mystery. Average retail price is $19.98 for ages 3 and up.

“Girls have certainly caught the ‘fairy fever’ as it’s a hugely popular theme among girls today, and Barbie has truly led this trend with three years of our successful Fairytopia movies,” said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment Worldwide, Mattel. ”We are thrilled to build on the highly successful ‘Barbie Fairytopia’ franchise with our premier partner Universal, bringing girls a new magical tale that blends music, dance, color and mystique with lessons of friendship, teamwork and courage.”

Integrating elements of technology and imagination, girls will be able to play out the fantastical and enchanted journey with a lineup of unprecedented toys based on the ”Magic of the Rainbow™” movie. Among them are the Rainbow Adventure™ Elina™ Doll and DVD game, featuring never-before-experienced technology. The Elina™ doll interacts with the DVD game acting as a remote control. Presenting girls with a one-of-a-kind play experience, girls can fly the Elina™ doll to the right or left as they embark on a magical adventure. In addition, girls will be inspired to sing songs from the world of Fairytopia™ with the Fairyoke Wings™, which allow girls to wear the rainbow wings of Elina™ with a fun karaoke feature. The wand is also a real microphone and the wings magically light up and flash to the beat of the music.

 

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