Wizards of Waverly Place is a live-action Disney Channel Original Series which premiered on October 12, 2007 on Disney Channel

Wizards of Waverly Place is a live-action Disney Channel Original Series which premiered on October 12, 2007 on Disney Channel, The series focuses on the three Russo children who on the surface seem to be normal teens, but are actually wizards in training.

The show centers upon Alex Russo, her older brother Justin, and younger brother Max who live double lives; on the outside, they appear to be normal kids, though in secret, they are young wizards in training. The three live with their stern and disciplinarian of a father, Jerry, and their eccentric mother, Theresa. Alex often gets into trouble by disobeying her parents, and learns lessons and morals that teach span among friends, family, and school.

iTunes released the pilot episode as a free download on October 5, 2007, and on October 12, 2007 iTunes required it to be purchased. It first aired in Canada on October 26, 2007, airing on Family Channel, and first aired on Disney Channel UK on November 3, 2007. On its premiere night, it received 5.93 million viewers.[2]Wizards of Waverly Place is the first Disney sitcom to feature simple computer-generated imagery such as superimposing[citation needed], though a season 1 episode of Hannah Montana called "Miley Get Your Gum" uses computer-generated imagery when Hannah blows a licorice gum bubble at Oliver.

The tag line in advertisements is "They've got the power!" and "Being a teenager can be tricky."

It was one of the many shows affected by the 2007–08 Writers Guild of America strike. Just shortly after the show's premiere, the writing was halted due to the strike.

Amanda (Amanda Tepe) is the recurring character with the most appearances. She appears in almost every episode playing a random character who speaks with a bored, monotone drawl. Jobs she has held include: department store manager, waitress, frozen yogurt store manager, hotel maitre'd, and security guard.
Gertrude "Gigi" Hollingsworth (Skyler Samuels) is Alex's rival. She has tried to embarrass Alex since they were in kindergarten when she spilled juice on her mat during nap time and said she had an accident, and ever since has spilled something on the floor and saying she had another. In the episode "Crazy Ten Minute Sale" Alex bumped in to Gigi who bumped in to an old lady who had juice and spilled on the floor and the front of her skirt.

Miranda Hampson (Lucy Hale) is Justin's Gothic girlfriend. She likes Justin very much because according to Alex she "brightens from tragic to gloomy when they're together" and wants to kiss him. She is very fond of the color black. Miranda also hates corporate America.